one of the most often neglected aspects of online marketing is seo. unlike ppc, email marketing and other more immediate methods of online marketing/advertising seo takes time! when working on the seo of a site, it’s typical for business owners not to see results for a few months! for that reason, along with the fact many business owners do not know how to do seo, it goes overlooked.
in this post, i will share with you a few on and off page techniques you should be using to optimize your website’s pages:
1. meta title tag – the title tag is quite possibly is the most important element on a page and should contain the keywords the page is focusing on. when you do a google search and look at the organic rankings, the title tag is the blue clickable text you see above the search results domain url.â the title tag of a web page is meant to be an accurate and concise description of a page’s content. a good rule is to keep this field at around 55 characters.
2. meta description tag – using the above example the description tag is the content found below the search results domain url. it is meant to be a more thorough description of a page’s content. the meta description shouldâ also contain keywords, but also be written in a way that compels the user to click. a good rule of thumb is keep this field to about 150 – 160 characters.
3. keyword prominence – keyword prominence pertains to how close to the beginning your keyword appears. (the closer the better). the general recommendation is to place important keywords at, or near, the start of a web page, sentence, title or meta tag.
4. heading tags – heading tags are a special type of tag that search engines pay special attention to. an example of a heading tag can be seen here: http://silkweb2016.silksoftware.net/services/migration/ “magneto migration services” is this page’s heading tag. heading tags appear in the copy of of a page’s content and are used to denote different topics within a page similar to paragraph breaks. having heading tags in your web page not only helps visitors find and skim information, it also helps with seo!
these are just a few simple seo techniques that will help your page. always remember, content is king! adding user rich content on a consistent basis should always be the focus when promoting your website!